ФАКТОРИ, ЯКІ ВПЛИВАЮТЬ НА ПОВЕДІНКУ СПОЖИВАЧІВ ТА ПОКУПЦІВ ВИНА: ОГЛЯД ЛІТЕРАТУРИ
Ключові слова:
Фактори, що впливають на поведінку, споживачі вина, марка вина, регіон походження, якість вина.Анотація
У статті підсумовано та проаналізовано дані різних країн світу, щодо споживання виноробної продукції. Виділено основні фактори, які впливають на поведінку споживачів винної продукції у різних країнах.
Посилання
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