ECONOMIC CONVERGENCE OF UKRAINE'S ONLINE LEARNING MARKET WITHIN EUROPEAN AND GLOBAL EDUCATIONAL FRAMEWORKS
Keywords:
artificial intelligence, EdTech, education market, educational technologies, European educational framework, flexible learning, immersive technologies, online learning, personalisation.Abstract
The study analyses the academic discourse on contemporary trends that shape the current state and future transformations of the online learning and EdTech market. To assess the scale, growth rates and regional characteristics of the market's evolution, secondary statistical data from international educational organisations and analytical agencies were analysed. An approximate short-term extrapolation of these trends in the regional distribution of market shares in the EdTech sector was carried out. Concurrently, the economic convergence of the online learning market within global and European educational paradigms was analysed, with Ukraine serving as a case study. A number of issues have been identified in the development of online education in Ukraine, in particular uneven access to digital infrastructure and limited financial resources. The authors offer a series of recommendations for the development of the Ukrainian online learning market and outline potential opportunities for its economic integration into the European educational area.
JEL: I21, I23, O33.
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Received: January 12, 2026.
Reviewed: March 10, 2026.
Accepted: May 15, 2026.
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