SOCIALLY RESPONSIBLE MARKETING OF ALCOHOLIC COMPANIES: EUROPEAN PRACTICE

Authors

  • Larysa Kozyn TNEU

Keywords:

Corporate social responsibility (CSR), socially responsible marketing (SRM), the policy of self-regulation, «responsible alcohol consumption» («responsible drinking»).

Abstract

The paper analyzes the specifics of the producers of alcoholic beverages in terms of their social responsibility, as well as the realization of alcoholic beverages through the tools of socially responsible marketing. Based on the analysis of the practice of the leading European producers of alcoholic beverages an integrated structure of socially responsible marketing  has been formulated for the promotion of the products on the market for enterprises of this given field of economics.

 

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Published

22.09.2017

How to Cite

Kozyn, Larysa. “SOCIALLY RESPONSIBLE MARKETING OF ALCOHOLIC COMPANIES: EUROPEAN PRACTICE”. Journal of European Economy, vol. 12, no. 3, Sept. 2017, pp. 348-67, https://jeej.wunu.edu.ua/index.php/enjee/article/view/684.

Issue

Vol. 12 No. 3 (2013): JOURNAL OF EUROPEAN ECONOMY

Section

MICROECONOMICS

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