BENCHMARKING METHODS OF MANAGEMENT OF COMPETITION IN THE WORLD ECONOMY

Abstract

The authors elaborate methods of forming, developing and disseminating the relations of mutual assistance in the conditions of modern competition. The essence of benchmarking and its historical roots are revealed. The authors demonstrate the significance of benchmarking in the post-socialist countries, the economies of which are at the stage of creating their own model of a «catchingup leap». The authors develop a standpoint that in order to overcome the traditional ideology of competition, it is necessary to go beyond the purely economic relations and step into the field of ethics. Significant attention is paid to using the excellence model in the system of international standards. The authors believe that benchmarking activity should not be limited to analyzing processes and results; it should encompass the study of the thinking mode of individuals, teams or nations as an element of the motivational mechanism. Benchmarking calls for creation of a system, which would satisfy the interests of both the leaders and the followers, that is, mutual gains. To a large extent, this task can be solved within the frames of collaborative benchmarking, which is  especially effective in the conditions of creating innovative cooperation networks and clusters. High level of trust between the partners should lay the basis for the relations of rivalry and mutual assistance.