FACTORS INFLUENCING CONSUMERS’ BEHAVIOR ON WINE CONSUMPTION: A LITERATURE REVIEW

Aspasia Vlachvei

Authors

Aspasia Vlachvei Technological Educational Institute of Western Macedonia

Keywords:

Factors influencing consumers’ behavior, wine consumers, wine brandname, region of origin, wine quality.e

Abstract

In this article data from different countries of the world concerning consuming of wine production is summarized. The main factors influencing consumer’s behavior of wine consumption in different countries are distinguished.

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