SYNERGY OF THEORIES OF INTERNATIONAL AND STRATEGIC MANAGEMENT IN CONDITIONS OF GLOBALIZATION
Keywords:
Strategic management, international management, multinational marketing, management of human recourses, global production, global marketing.Abstract
Development of modern globalization processes requires from theory and practice of management challenges due to environment pressure. Multiple environmental shocks provoked a synergy effect of strategic and international management, especially in field of management of human resources. In this article we overview actual problems of relationships of these directions of management research concerning new ways to theory and practice of modern management.
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