REALIZATION OF THE INTERNET-COMMUNICATIONS AND INTERNET-MEANS STRATEGIES
Keywords:
Marketing, Internet-communications, internet-technologies, communication strategies, banner advertising, contextual advertising, advertising in mailing, context advancement.Abstract
The theory and practice of using of certain Internet-communications in the enterprise’s marketing activity, which enables to define and systematize the key peculiarities, advantages and disadvantages of the certain Internetcommunications means in the process of communicative strategies implementation in the area of Internet is analyzed. The wide application of Internettechnologies becomes one of the most important tasks in the tourism industry.
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