UKRAINE’S ECONOMIC INTEGRATION INTO THE EU ORGANIC PRODUCTS MARKET IN THE CONTEXT OF THE GREEN TRANSITION

Authors

Keywords:

agri-food sector, certification, economic integration, EU market, forecasting, green transition, organic market, organic products, SWOT analysis, value added.

Abstract

This article examines the current state and prospects for the integration of Ukraine’s organic sector into the EU market in the context of the green transition. It analyses the dynamics of changes in the area of organic land, exports, and Ukraine’s position in the supply of organic products to the EU market. Based on an analysis of statistical data for 2012–2024 and constructed linear regression models, it is concluded that the EU organic market is mature and predictable for identifying effective directions for Ukrainian exports. Using SWOT analysis, the key challenges facing the sector have been identified: the raw material orientation of exports, the lack of specialised logistics infrastructure, the complexity of certification procedures, the lack of state support, and the shortage of skilled person nel. Ukraine’s strengths and opportunities in the context of economic integration into the EU organic market have been outlined. The article substantiates the necessity of a transition from raw material exports to the production of branded products with high value added to enhance Ukraine’s competitiveness within the framework of the European F2F strategy. Based on the assessment of Ukraine’s organic market, a number of measures are proposed to facilitate the integration of Ukrainian producers into the EU organic market.

JEL: F14, F15, L66, O13, O19.

Author Biographies

Nataliia KOSTETSKA, West Ukrainian National University, Ternopil, Ukraine. 

PhD (Economics), Associate Professor, Department of Economics and Global Studies

Oksana LOTYSH, West Ukrainian National University, Ternopil, Ukraine. 

PhD (Economics), Associate Professor, Department of Economics and Global Studies

Larysa LIAKHOVYCH, West Ukrainian National University, Ternopil, Ukraine. 

PhD (Economics), Associate Professor, Department of Economics and Global Studies

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Received: February 2, 2026.

Reviewed: April 24, 2026.

Accepted: May 26, 2026.

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Published

30.06.2026

How to Cite

KOSTETSKA, Nataliia, et al. “UKRAINE’S ECONOMIC INTEGRATION INTO THE EU ORGANIC PRODUCTS MARKET IN THE CONTEXT OF THE GREEN TRANSITION”. Journal of European Economy, vol. 25, no. 2, June 2026, pp. 331-62, https://jeej.wunu.edu.ua/index.php/enjee/article/view/1937.

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EUROPEAN INTEGRATION