SUSTAINABLE ENTERPRISE COMPETITIVENESS IN THE CONTEXT OF ORGANIZATIONAL, THEORETICAL AND METHODOLOGICAL MANAGEMENT TOOLS
DOI:
https://doi.org/10.35774/jee2020.03.558Keywords:
Potential, sustainable competitiveness, organizational and managerial potential, organizational and managerial potential of sustainable enterprise competitiveness, integrated assessment, conceptual principles, mechanism, simulation model, and etc.Abstract
The article assesses the level of competitiveness of enterprises over time using the local taxonomic indicators of the development of production, financial, marketing and social sustainability and total integrated indicator of the state of sustainable competitiveness. The methodical approach to the assessment of the level of sustainable enterprise competitiveness and the impact of organizational and managerial potential on the sustainable enterprise competitiveness is improved. Conceptual bases of creation of organizational and managerial potential of sustainable enterprise competitiveness are developed. The authors propose a scientific and practical approach to modelling the influence of organizational and managerial potential on the overall integrated indicator of sustainable enterprise competitiveness, which centers on the identification of possible development scenarios shaped by organizational and managerial factors determining the efficiency of ensuring sustainable competitiveness of machine-building enterprises. Substantiation is provided for the creation of a mechanism ensuring the sustainable enterprise competitiveness that takes into account available organisational and managerial potential as the basis for making quality managerial decisions on improving the adaptability of enterprises to difficult and changing external conditions.
JEL: C33, M11, L23, L62.
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