COOPERATION ON THE WORLD TOURIST MARKET UNDER GLOBALIZATION
Keywords:
Airlines, cooperation, cooperative society, franchising system, globalization, hotel concern, internationalization, strategic alliance, tourism, tourist agency.Abstract
The article is devoted to investigation of the different approaches to treatment of the «globalization» concept in tourism: first, globalization as a synonym for «internationalization» and second, globalization as one of four foreign expansion strategies of tourist enterprises. The authors analyze the processes of cooperation on the world tourist market in the hotel sphere, sphere of passenger air transfers and sphere of tourist services sales. The authors establish basic tendencies in the functioning of cooperative societies, strategic alliances and franchising systems under conditions of globalization. The authors conclude that already today high on the agenda come the new forms of cooperation, such as virtual networks of cooperative societies: from computer reservation systems – to virtual tourist bureaus and tour operators. However, systems of tourist services demand new forms of international cooperation – the cooperation between tourist ministries and tourist businesses and unions.
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