DISCRIMINANT ANALYSIS OF NATION BRANDS 2022 IN TERMS OF MILITARY INVASION OF RUSSIAN FEDERATION IN UKRAINE

Authors

DOI:

https://doi.org/10.35774/jee2022.03.242

Keywords:

Nation brands, discriminant model, military invasion of the Russian Federation in Ukraine, soft power, hard power, geopolitical risks.

Abstract

To ensure effective competition for global resources, countries around the world are creating an international image (nation brands), on which their influence in the international arena depends. This brand is influenced by politics, governance and socio-economic development. The attractiveness of nation brands is a necessary condition for the competitiveness of the state. Based on the components of a significant measure of a country’s positive reputation of the Global Soft Power Index (GSPI) 2022 for 120 countries, a discriminant model was built to determine the significant factors that affect the level of perception of the state’s competitiveness and assess geopolitical risks.

JEL: F51, D74, O57.

Author Biographies

Olha KOVALCHUK, West Ukrainian National University

Cadidate of Sciences in Physics and Mathematics, associate professor at the Department of Applied Mathematics

Kateryna BEREZKA, West Ukrainian National University

Candidate of Technical Sciences, associate professor at the Department of Applied Mathematics

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Received: July 23, 2022.

Reviewed: August 15, 2022.

Accepted: August 29, 2022.

Published

20.11.2022

How to Cite

KOVALCHUK, Olha, and Kateryna BEREZKA. “DISCRIMINANT ANALYSIS OF NATION BRANDS 2022 IN TERMS OF MILITARY INVASION OF RUSSIAN FEDERATION IN UKRAINE”. Journal of European Economy, vol. 21, no. 3, Nov. 2022, pp. 242-69, doi:10.35774/jee2022.03.242.

Issue

Section

GLOBALIZATION AND REGIONALIZATION