ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF RETAIL ENTERPRISES AT THE STAGES OF THEIR LIFE CYCLE
DOI:
https://doi.org/10.35774/jee2020.04.677Keywords:
Competitive advantages, retail, creation, implementation, development, assessment, multiplicative model, additive model.Abstract
It is revealed that assessment of competitive advantages of retail enterprises has grown more essential in the conditions of European integration. Approaches to the choice of tools for assessing the competitive advantages of retail enterprises are studied. Their debatable nature, lack of consensus and impossibility of application in retail enterprises without adaptive transformations are revealed. The paper highlights the basic prerequisites for the development of a multi-criteria integrated assessment system: the dual nature of competitive advantages and suitability for a certain stage of their life cycle; specifics of content and typology of competitive advantages of retail trade enterprises as a consequence of the peculiarities of the industry.
The authors develop a system for assessing the competitive advantages of retail enterprises with the differentiation of criteria and indicators by stages of the life cycle: establishment, implementation, development. The use of individual and generalized assessment indicators at each stage is substantiated. Economic and mathematical modelling is used to calculate generalizing indicators. It is proposed to use them to assess the competitive indicators of the enterprise: competitive potential, competitiveness and sustainable competitiveness. The system of assessment of competitive advantages at chain retail enterprises has been tested. It is confirmed that the results of research have been adopted by retail enterprises for implementation and have been used to develop measures for the creation, implementation and development of competitive advantages.
JEL: C52, C81, L81, O29.
References
Chorna, M. V., Smolnyakova, N. M., & Volosov, A. M. (2018). Competitive advantages of retail enterprises: A factor and result of competitive relations [in Ukrainian]. Business Inform, 3, 32-40.
Faskhiev, Kh. A., & Krakhmaleva, A. V. (2015). Two-level model of management of competitiveness of the enterprise [in Russian]. Vestnik UGATU, 19(1), 271-287.
Hushtan, T. V. (2018). Competitiveness assessment methods for retail trade enterprises [in Ukrainian]. Black Sea Economic Studies, 26(1), 119-123.
Ivanov, Yu. B., Tishchenko, A. N., Drobitko, A. N., & Abramov. O. S. (2003). Enterprise competitiveness: Assessment, diagnostics, strategy: Monograph [in Russian]. KhNEU.
Ivashchenko, G. (2005). Estimation of organizational and economic factors of formation of competitiveness of the enterprise [Unpublished author's abstract of Candidate of Economic Sciences dissertation] [in Ukrainian]. Kharkiv National University of Economics.
Kharynovych-Yavorska, D. O. (2013). Analytical modeling of competitive advantages of commercial enterprises [in Russian]. Journal of Economy and entrepreneurship, 12(4), 575-580.
Lifits, I. (2005). Theory and practice of assessing the competitiveness of goods and services [in Russian]. Yurayt-M.
Mahas, N. V. (2014). Improving of the integral evaluation methods of retail trade enterprises competitiveness [in Ukrainian]. Marketing and Management of Innovations, 1, 142-151.
Mazaraki, A. A., Blank I. O., & Ligonenko, L. O. (2006). Internal trade in Ukraine: Economic conditions of effective development: Monograph (A. A. Mazaraki,Ed.) [in Ukrainian]. Kyiv National University of Trade and Economics.
Mlotok, E. (1998). Principles of market research on competition in the market [in Russian]. Entsyklopediya marketologa. https://www.marketing.spb.ru/read/m3/
Oberemchuk, V. (2011). Competition: Сoncept, strategy [in Ukrainian]. Strategy of economic development of Ukraine, 5, 211-217.
Pavlova, N. (2005). Marketing approach to assessing the competitiveness of a store (service) [in Russian]. Journal of Marketing in Russia and Abroad, 1, 23-31.
Smolin, I. V. (2017). Competitiveness of the enterprise: Objects, criteria, evaluation indicators [in Ukrainian]. In H. M. Fyliuk (Ed.), Competitiveness of the national economy: Proceedings of the XVII International Scientific and Practical Conference, October 5-6, 2017 (pp. 170-175). Taras Shevchenko National University of Kyiv. http://econom.univ.kiev.ua/wp-content/uploads/2017/10/tezi.pdf#page=170
Yatskovyi, D. V. (2013). Modern methods of assessing the competitiveness of the enterprise [in Ukrainian]. Socio-Economic Research Bulletin, 4, 183-188.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).